Essential Green Varieties

Japanese green teas
are famously multi-faceted. We have 6 unique varieties to share.

  • Hojicha

    Hojicha

    焙じ茶
    This green is lightly roasted
    for a distinctly toasty brew –
    favored by those seeking lower
    caffeine content.
    Hojicha
  • Sencha

    Sencha

    煎茶
    A renowned classic.
    Quickly steamed at high temperatures, its bright color is preserved and herbaceous flavor sealed-in. A go-to green.
    Sencha
  • Shincha

    Shincha

    新茶
    An anticipated seasonal variety taken from the first crop of spring. A top-tier sencha, that’s both balanced and bright, for a special occasion.
    Shincha
  • Matcha

    Matcha

    抹茶
    The rich, velvety taste of matcha comes from the whole leaf, ground to a fine powder, then whisked. This sophisticated cup has defined the Japanese tea ceremony for centuries.
    Matcha
  • Genmaicha

    Genmaicha

    玄米茶
    The “people’s tea,” as it’s known in Japan,
    is a blend of sencha and roasted rice,
    for a nutty-toasty flavor of
    inviting comfort.
    Genmaicha
  • Gyokuro

    Gyokuro

    玉露
    The ultra-elegant, shade-grown leaf brews a jade-colored infusion that makes any day a special occasion. A coveted variety in Japan consumed in small quantities.
    Gyokuro

The Uniqueness of Japanese Green Tea

Learn the 5 essential elements that create the perfect cup of Japanese green tea.

  • Color

    Color

    Our loose leaf
    and its end liquor
    maintain a vivid
    shade of emerald green,
    indicating freshness.
    Color
  • Texture

    Texture

    Our meticulous attention
    to detail and quality means loose leaf is satiny to the touch and rich in color, for a quality experience that you can see, touch and taste.
    Texture
  • Taste

    Taste

    Luscious umami
    flourishes the palate,
    a flavor found in all of
    our green teas and matchas.
    Taste
  • Aroma

    Aroma

    Let your senses be enticed
    by the fresh, grassy aroma that captures the notes of our quality green tea.
    Aroma
  • Steam

    Steam

    Steaming the leaves keeps
    the harvest fresh,
    locking in its pure color
    and rich nutrients.
    Steam

Four Intentions of Modern Japanese Tea

Harmony, respect, purity and tranquility are celebrated in the traditional Japanese tea ceremony and can be honored
in our modern tea rituals.

  • Harmony

    Harmony

    The art and ceremony of tea is found in moments of harmony with another. Share tea with others, when possible. Treasure what could be a once-in-a-lifetime occasion with somebody else.
    Harmony
  • Purity

    Purity

    Tea is grown in the pureness of nature and extends its elements to you. Celebrate the purity of the body’s state of calm from properties like L-theanine and other antioxidants that support wellness.
    Purity
  • Respect

    Respect

    Tea leaves are objects of deliberate care and implore your respect. Handle them attentively. Have reverence for their hand-rolled integrity and always brew in homage to tradition.
    Respect
  • Tranquility

    Tranquility

    The tea moment is valued for its natural simplicity. Use the time to invite personal contemplation and meditation into your day. Find comfort and clarity in the beauty of the moment.
    Tranquility

How to Brew

Green Tea:
Classic Brewing

Preparing tea is about the art of simplicity. By keeping a close eye on water temperature and time to brew you’re guaranteed a fuller flavor experience. Learn how to the brew the perfect cup.

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Tea on the Go,
3 Ways

Tea preparation comes in many forms – from on-the-go tumblers to single-serve mesh tea bags and strainers. So now you can enjoy your daily tea ritual wherever your day takes you.

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How to Brew at the
Right Temperature

From roasted teas, to classic steamed greens, to more delicate varieties – water temperature is a key component to bringing out the best flavor experience. Learn how to brew your most loved types of tea.

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Preparing
Matcha

Matcha is the celebrated tea of the traditional Japanese Tea Ceremony and requires a more hands on preparation method. Discover our traditional Matcha making method for an authentic cup worth sharing.

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Cold Brew,
2 ways

Cold Brew offers a modern twist on the traditional Japanese tea experience by using cold water to bring out the tea’s rich flavors and colors. Learn how to make refreshing, Japanese ice tea at home.

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