Hojicha
焙じ茶This green is lightly roasted
for a distinctly toasty brew –
favored by those seeking lower
caffeine content.
for a distinctly toasty brew –
favored by those seeking lower
caffeine content.
Essential Green Varieties
Japanese green teas
are famously multi-faceted. We have 6 unique varieties to share.
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Sencha
煎茶A renowned classic.
Quickly steamed at high temperatures, its bright color is preserved and herbaceous flavor sealed-in. A go-to green.
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Shincha
新茶An anticipated seasonal variety taken from the first crop of spring. A top-tier sencha, that’s both balanced and bright, for a special occasion.
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Matcha
抹茶The rich, velvety taste of matcha comes from the whole leaf, ground to a fine powder, then whisked. This sophisticated cup has defined the Japanese tea ceremony for centuries.
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Genmaicha
玄米茶The “people’s tea,” as it’s known in Japan,
is a blend of sencha and roasted rice,
for a nutty-toasty flavor of
inviting comfort.
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Gyokuro
玉露The ultra-elegant, shade-grown leaf brews a jade-colored infusion that makes any day a special occasion. A coveted variety in Japan consumed in small quantities.
The Uniqueness of Japanese Green Tea
Learn the 5 essential elements that create the perfect cup of Japanese green tea.
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Color
色Our loose leaf
and its end liquor
maintain a vivid
shade of emerald green,
indicating freshness.
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Texture
質Our meticulous attention
to detail and quality means loose leaf is satiny to the touch and rich in color, for a quality experience that you can see, touch and taste.
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Taste
味Luscious umami
flourishes the palate,
a flavor found in all of
our green teas and matchas.
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Aroma
香Let your senses be enticed
by the fresh, grassy aroma that captures the notes of our quality green tea.
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Steam
蒸Steaming the leaves keeps
the harvest fresh,
locking in its pure color
and rich nutrients.
Four Intentions of Modern Japanese Tea
Harmony, respect, purity and tranquility are celebrated in the traditional Japanese tea ceremony and can be honored
in our modern tea rituals.
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Harmony
和The art and ceremony of tea is found in moments of harmony with another. Share tea with others, when possible. Treasure what could be a once-in-a-lifetime occasion with somebody else.
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Purity
清Tea is grown in the pureness of nature and extends its elements to you. Celebrate the purity of the body’s state of calm from properties like L-theanine and other antioxidants that support wellness.
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Respect
敬Tea leaves are objects of deliberate care and implore your respect. Handle them attentively. Have reverence for their hand-rolled integrity and always brew in homage to tradition.
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Tranquility
寂The tea moment is valued for its natural simplicity. Use the time to invite personal contemplation and meditation into your day. Find comfort and clarity in the beauty of the moment.
How to Brew
Green Tea:
Classic Brewing
Preparing tea is about the art of simplicity. By keeping a close eye on water temperature and time to brew you’re guaranteed a fuller flavor experience. Learn how to the brew the perfect cup.
Shop NowTea on the Go,
3 Ways
Tea preparation comes in many forms – from on-the-go tumblers to single-serve mesh tea bags and strainers. So now you can enjoy your daily tea ritual wherever your day takes you.
Shop NowHow to Brew at the
Right Temperature
From roasted teas, to classic steamed greens, to more delicate varieties – water temperature is a key component to bringing out the best flavor experience. Learn how to brew your most loved types of tea.
Shop NowPreparing
Matcha
Matcha is the celebrated tea of the traditional Japanese Tea Ceremony and requires a more hands on preparation method. Discover our traditional Matcha making method for an authentic cup worth sharing.
Shop NowCold Brew,
2 ways
Cold Brew offers a modern twist on the traditional Japanese tea experience by using cold water to bring out the tea’s rich flavors and colors. Learn how to make refreshing, Japanese ice tea at home.
Shop Now