President’s Message

Dear Friends,

I hope this finds everyone in good health and hopefully, enjoying green tea.

This year has proven to be an exciting year for us as we continue to grow as a global tea company. In 2024, we announced a partnership with MLB All Star, Shohei Ohtani, as a Global Brand Ambassador for our #1 selling green tea brand, “Oi Ocha”. Created in 1989 in Japan, it was the world’s first unsweetened green tea in a bottle. When we learned that Shohei Ohtani had been a longtime fan of Oi Ocha growing up in Japan and a devoted fan in his life in the U.S., we realized his authentic love for “Oi Ocha” would help us reach out on a more global level. To help promote a true Japanese tea culture worldwide.

Our collaboration has been a true home run in every sense of the word. Commemorating his great success and continued growth of Oi Ocha, we have created 63 Limited Edition bottle designs with each of his 63 Home Runs. No doubt he will continue to make history with his great performances. At ITO EN, we share the same goal to make history as the world’s greatest green tea company.

Matcha has also been making history, embraced by a younger generation for its healthy vibrant taste and mindful, calm energy. From our ITO EN Ceremonial Matcha to our Matcha LOVE ready-to drinks, we have used our expertise to offer a variety of authentic matcha beverages with unparalleled quality.

With research showing the positive impacts on our health through diet, green tea has been ranked as one of 10 Super Foods. I am certain we will see more consumers seeking green teas. We, of course, hope it will be ITO EN as we are proud of our legacy of innovation and standard of excellence.

Thank you for your support and confidence in what we do. Our long-term commitment to sustainability will always be an important initiative, encompassed through our redevelopment and cultivation of tea farming with local farmers, communities and other ESG initiatives. With “Go Bold” being one of our guiding principles, we hope you will join us as we “Go Bold” and discover new horizons to bring great tastes and unmatched health properties from Japan’s tea fields.

Thank you again for your support.

Best Regards,

honjosig

Yosuke J.O. Honjo
President & C.E.O.
ITO EN US Group