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Experience the Modern Ritual
Taste and discover authentic Japanese tea culture with our carefully sourced and curated selection of senchas, green tea blends, and more!
Shincha is here!
Spring's first harvest.
Shincha is the first tea harvested every year, picked just this April. It’s a truly special green tea, celebrated for its lively, fresh flavor, sweet & elegant aroma, and umami finish. Available as loose leaf, or tea bags.
Hawaii’s favorite island juices
Following our long standing tradition of offering high quality, delicious beverages, ITO EN is bringing Hawaii’s favorite island Juice, Aloha Maid, to the rest of the US.
Matcha
Green Tea
Check out the new look!
Our Matcha Green Tea blends both pure matcha and high-quality sencha to create a rich aroma with subtle, yet distinct flavors.
Refresh with Something
Ready to Drink
Get to know our selection of bottled teas, from the beloved Oi Ocha, Japan’s #1 bottled green tea, to our range of more modern varieties from Teas’ Tea Organic, matcha LOVE & more!
The Loose Leaf Legacy
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Respect for Nature
We believe nature provides the good taste and healthy properties of green tea. Cherished in Japan for generations, we bring this delicious, wholesome infusion to everyone.
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Innovation with Integrity
For decades we've refined the techniques that keep our tea harvest in top condition, working to perfect the process in appreciation of the generations before.
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Commitment to Preservation
We are committed to supporting the Japanese farming community, and preserving the craft of tea harvesting through the Tea-Producing Region Development Project, our initiative to help tea culture thrive.