Experience the Modern Ritual

Taste and discover authentic Japanese tea culture with ITO EN’s carefully sourced and curated selection of premium senchas, superior blends, and more.

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Get to know our selection of bottled teas, from the beloved Oi Ocha, Japan’s #1 bottled green tea, to our range of more modern varieties from Teas’ Tea Organic, matcha Love and more!

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The Loose Leaf Legacy

Respect for Nature

We believe nature provides the good taste and healthy properties of green tea. Cherished by the Japanese for generations, we bring this delicious, wholesome infusion to everyone.

Innovation with Integrity

We are constantly refining the art of keeping our tea harvest in top condition, always maintaining health benefits and flavor integrity. Our innovative process has been perfected over decades in appreciation of the generations before.

Commitment to Preservation

Through the Tea-Producing Region Development Project, ITO EN is committed to supporting the Japanese farming community’s preservation of the art and craft of tea harvesting. It’s our initiative to help tea culture thrive for years to come.