Hands Cheering with cans of Ito Ens Oolong tea, Jasmine green tea, and Oi Ocha green tea Hands cheering with cans of Ito Ens Oolong tea, Jasmine green tea, and Oi Ocha green tea

Experience the Modern Ritual

Taste authentic Japanese tea culture with Oi Ocha unsweetened teas.

ITO EN is the world’s No. 1 brand in all things green tea.

As a health and wellness company, we help our customers live healthier, happier lives.
80,000+ 5-Star Reviews

Regarding a Ransomware Incident

We have confirmed that our server has been subjected to unauthorized access (ransomware attack) by a third party. We are currently investigating the scope of the impact and working on recovery efforts with the assistance of external experts. It will take some time to fully understand the extent of the damage, but as of now, we have confirmed that no other ITO EN group companies have been affected (ITO EN LTD, Mason Vitamins, Distant Lands Coffee, and ITO EN Hawaii).

We deeply apologize for any concern or inconvenience this may cause our customers, business partners, and all other stakeholders. Please feel free to contact customer service with any questions or concerns. 

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What Customers Are Saying

80,000+ 5-Star Reviews
ITO EN Unsweetened Jasmine Green Tea Bottle

Jasmine Unsweetened Green Tea

This is my absolute favorite tea! It has a sweet floral smell and flavor, but no added sugar. The jasmine in it is perfect! Tastes best cold! But is good anytime. Is absolutely fantastic to drink awhile eating sweets. It mellows out the bitter taste from the green tea and really makes the jasmine pop.
Oi Ocha Green Tea Can

Oi Ocha Unsweetened Green Tea

Best green tea I've ever had. This tea is so flavorful and good! I don't even like unsweetened tea usually, but I drink this tea with no problem. It has quickly become my favorite beverage and I feel good drinking it because it has no sugar and a lot of vitamin C.
Matcha Green tea bags

Matcha Green Tea Bags

Excellent quality, taste. REAL green tea from Japan from a company that has been around for a while and well known. You really can't beat this quality and price. Do your research of the health benefits of matcha green tea. This is the one you want to be drinking. Highly, highly recommended.

The Loose Leaf Legacy

Respect for Nature

We believe nature provides the good taste and healthy properties of green tea. Cherished in Japan for generations, we bring this delicious, wholesome infusion to everyone.

Innovation with Integrity

For decades we've refined the techniques that keep our tea harvest in top condition, working to perfect the process in appreciation of the generations before.

Commitment to Preservation

We are committed to supporting the Japanese farming community, and preserving the craft of tea harvesting through the Tea-Producing Region Development Project, our initiative to help tea culture thrive.

Stay Tuned
@itoen

Oi Ocha Tea Bag Boxes Hojicha, Green, and Matcha Genmaicha 20 ct

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