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Respect for Nature
We believe nature provides the good taste and healthy properties of green tea. Cherished by the Japanese for generations, we bring this delicious, wholesome infusion to everyone.
Innovation with Integrity
We are constantly refining the art of keeping our tea harvest in top condition, always maintaining health benefits and flavor integrity. Our innovative process has been perfected over decades in appreciation of the generations before.
Commitment to Preservation
Through the Tea-Producing Region Development Project, ITO EN is committed to supporting the Japanese farming community’s preservation of the art and craft of tea harvesting. It’s our initiative to help tea culture thrive for years to come.