Free shipping on orders over $50!
Experience the
Modern Ritual
Taste and discover authentic Japanese tea culture with our carefully sourced and curated selection of senchas, green tea blends, and more!
Uji Gyokuro
Perfect for special occasions!
This tea is highest grade available—a truly special green tea, opulent in umami flavor and finishes smooth. Give this ultra-premium winter favorite a try.
Matcha Green Tea
Check out the new look!
Our Matcha Green Tea blends both pure matcha and high-quality sencha to create a rich aroma with subtle, yet distinct flavors.
Refresh with Something
Ready to Drink
Get to know our selection of bottled teas, from the beloved Oi Ocha, Japan’s #1 bottled green tea, to our range of more modern varieties from Teas’ Tea Organic, matcha LOVE and more!
The Loose Leaf Legacy
-
Respect for Nature
We believe nature provides the good taste and healthy properties of green tea. Cherished by the Japanese for generations, we bring this delicious, wholesome infusion to everyone.
-
Innovation with Integrity
We are constantly refining the art of keeping our tea harvest in top condition, always maintaining health benefits and flavor integrity. Our innovative process has been perfected over decades in appreciation of the generations before.
-
Commitment to Preservation
Through the Tea-Producing Region Development Project, ITO EN is committed to supporting the Japanese farming community’s preservation of the art and craft of tea harvesting. It’s our initiative to help tea culture thrive for years to come.