Dear Friends,

I hope this finds everyone in good health and welcoming the lifting of many restrictions imposed during Covid. Hopefully many being able to reconnect with loved ones. May is the start of our fiscal year and a time that represents renewal for us. We are anxious for this new year ahead.

I am deeply grateful for all your support during this very difficult year. It has been a year like no other and certainly the first in ITO EN’s history. Your support has helped us survive and keep us motivated. Our team is resilient and committed to moving forward.

ITO EN has always placed the importance of CSR and social issues. In recent months it has been disheartening to see the sentiment towards the AAPI communities, in which we have roots. Our company will always condemn racism as there is no room for hatred in this world. Together with our employees, we seek to find meaningful changes for a diverse and inclusive environment. This will be an ongoing initiative for our company.

We are proud to share our latest innovation of the matcha LOVE Energy+ line which came out of our goal to introduce an energy drink with healthy and functional ingredients. The plant-powered energy is not only delicious but offers 50 mg of natural caffeine from the green tea and L-Theanine, an amino acid known to give a calm alertness and mental clarity. We hope you will integrate this new drink into your daily lifestyle.

As we all continue to navigate through these times, we hope you will always remember that drinking green tea may contribute to living a long and healthy life. With over 55 years of expertise, we hope to be your choice of green tea.

Thank you and please stay safe.


Yosuke "J.O." Honjo
President & C.E.O.
ITO EN (North America) INC.