Dear Friends,

I would like to start out 2020 by giving thanks to all of our customers who have supported us over the years. We are grateful for this and look forward to your ongoing support. 2020 will be an exciting year with the Tokyo 2020 Olympics taking place in Japan, where our company was first founded in 1966. With so many visitors from around the world, we look forward to welcoming new fans to our ITO EN products.

We have been pleased to see the growing demand for healthier beverages with our #1 green tea brand- Oi Ocha readily available now in retailers such as Walmart. This was unimaginable years ago, but we are happy to see the lifestyle trends such as plant-based diets and healthier beverages embracing our green teas and matcha powders.

Our company has been recognized by FORTUNE for our sustainable tea farming and business practice, an initiative that we continue to be committed to. We realize the importance of addressing global climate change, and as a team are working towards new solutions. Expanding our tea portfolio to new options such as can packaging and sustainable teabag material are steps we are taking.  We are one of the founding members of the Global Tea Initiative at UC Davis California and are committed to community partnerships and the study of Tea Culture & Science.

We have also expanded our organic offerings on our website with high quality Japanese green teas. Cold brew teas are also new offerings. While we have traditional flavors, we have also introduced innovative flavors such as barrel-aged Japanese Hojicha, working with one of New York’s oldest Brooklyn distillery. This small batch tea was quite popular and has inspired us to always carry the spirit of new innovation and respecting our Japanese heritage.

Ongoing tea training and education is also a priority to us. We have invited many schools and organizations to experience Japanese green tea first hand with interactive seminars. It has been rewarding to see such positive response to these programs.

May 2020 be an exciting new decade for everyone. Thank you for your continued support. 

All the best,


Yosuke "J.O." Honjo
President & C.E.O.
ITO EN (North America) INC.