Dear Friends,

As we enter 2021 with great hope and promise, I am deeply grateful for all the support and silver linings we experienced in 2020. It is always a reminder that it is the people who are at the heart and soul of our business and that it is our customers who continue to sustain us. With that in mind, our hearts are with the many families who have been impacted by the pandemic.

As I lead our company into the New Year, I intend to keep a positive mindset to help us grow and expand healthy offerings for our customers. To also achieve meaningful changes for a safe environment of diversity and inclusion, and to play a part in helping reduce climate change. This will be an ongoing initiative for our company that we are all committed to.

GENKI is the Japanese idea of health, vitality and spirit and is the inner source of wellness inside all of us. With this in mind, our recently launched ready to drink called GENKI, containing 1000 milligrams of Vitamin C has been very well received. It is refreshingly delicious with tremendous health benefits. We do hope you will have an opportunity to try this new beverage.

Green tea continues to make medical news with its bioactive tea compounds that show potential antiviral properties[1, 2] This is in addition to studies that have shown green tea to help with cardiovascular and cognitive health[3]. From all reports, drinking tea will most certainly contribute to your overall well-being.

Last year we cancelled our Annual ITO EN Charity Golf Tournament due to risks of COVID and travel restrictions. Although we were unable to formally recognize our existing charitable partners such as City of Hope and Brooklyn Park Conservancy, we were able to expand our outreach to the many essential workers s and healthcare facilities with donations of our healthy teas. We intend to continue this outreach to help the communities that have been on the front lines.

All of us at ITO EN wish you and your families a happy and prosperous 2021. Please continue to stay safe and healthy as we navigate through these unprecedented times and the roll out of the vaccine. As it is the Year of the Ox, let us all stay strong and healthy as an Ox.

Thank you for your continued support of ITO EN.

All the best,


Yosuke "J.O." Honjo
President & C.E.O.
ITO EN (North America) INC.