Dear Friends,

I hope this finds you and your families well and safe during these trying times. These uncharted times have certainly been challenging, yet an inspiring time as we have seen the power of the people and communities coming together.

Our company has always been committed to diversity, equity and inclusion in all aspects of our organization and business operations. The recent events, however, do create a renewed sense of urgency to reflect and refocus on fostering a safe environment of diversity and inclusivity. We have encouraged our employees to communicate with us and have their voices be heard. Together we know we can be a part of positive change, as progress is made both individually and collectively.

As many parts of the country reopen for business, we are thankful for the loyalty of our many customers who continued to support us through the retail, food service and e-commerce sites that have allowed us to bring our products into your homes. With the many health benefits of tea and matcha, we are grateful to see the growing demand for our ITO EN products.

We are pleased to share that our spring Shincha has officially arrived and available for purchase on our website, itoen.com. Shincha is the first pick of green tea for the season and is celebrated for its fresh and invigorating umami taste. A reminder that a new season has come upon us, one of renewal and new life. In Japan, it is said that drinking Shincha will ensure good health and mental well-being throughout the year. May we suggest you follow suit and enjoy this limited special harvest.

With that I hope that everyone stays safe and healthy. Thank you as your support is something that we never take for granted.

All the best,


Yosuke "J.O." Honjo
President & C.E.O.
ITO EN (North America) INC.