Dear Friends,

As we weather through this unprecedented time in history, we hope you and your families are staying safe and in good health. This difficult time has certainly been a reminder of the fragility of life and the importance of community. All of us at ITO EN have been humbled by the many heroes on the frontlines and the silver linings that have come out of these dark times.

Like many who have felt helpless in showing support to the 1st responders, we decided that the best way to express our gratitude was to donate our healthy green teas. The outpour of appreciation by the health care and medical professionals have deeply touched us and have given us further inspiration to continue innovating healthy beverages. With so many seeking immune boosting properties, we are pleased to see the demand for our matcha, teabags and bottled teas—Teas' Tea Organic, Oi Ocha & matcha LOVE alike.

Our most recent innovation is the Japanese AOJIRU. A traditional blend of young barley grass and Japanese matcha, high in Zinc. As an important nutrient to our diets, each bottle contains 80% of the recommended daily value so we hope you will consider integrating it into your daily regime.

In response to the growing concerns for the sustainability of the environment, we have expanded our offerings of ready-to-drink teas in cans. Our BPA Free, recyclable PET bottles (Teas' Tea Organic) are the lightest gauge on the market. With that said, our team continues to explore new innovative packaging that will make a difference in global sustainability.

It is hard to predict what is in the future, but this experience of sheltering in, virtual meetings and digital lifestyle will no doubt reshape how business will be conducted. What we do know at ITO EN, however, is the importance of our customers and being able to provide quality products wherever they may be. Fortunately, through these times our e-commerce site and our many online partners have ensured that delivery can be made to your doorstep. Whether it is Alexa re-ordering for you or your weekly online shopping, we do hope you will think of us and our ongoing commitment to providing products that are healthy, safe, delicious, natural and well-designed.

May you stay safe and healthy. We are always grateful for your support.

All the best,


Yosuke "J.O." Honjo
President & C.E.O.
ITO EN (North America) INC.